The context

Meili is an online investment platform dedicated to young people. It has a new business model concept that combines the brokers' role and financial management.

This project starts with the necessity to have a solid corporate identity to enhance the feeling of security and trust from the first customers. We have developed a strong brand identity, and developed a website that has an access to a custom profile with automated analytics.

william lovecraft branding logo design
william lovecraft branding logo designwilliam lovecraft branding logo design

Inspiration & Result

The logo is formed by a mark and an animated wordmark. The icon will be used as the element which represents the brand on the smallest applications.

The design is inspired by the Vern diagram, where the company's interests meet with its customers' interests. Moreover, it has been adjusted to resemble an ancient Chinese coin, calling back to the financial concept.

However, the core idea of the logo is its animated version of the last three letters. As the brand will have a major presence on digital platforms, the logo can take a continuous animated effect emulating the fluctuating financial statistics.

william lovecraft branding logo designwilliam lovecraft branding logo designwilliam lovecraft branding logo design

Website

We have developed a fully responsive website on Webflow, with customer access to a personal dashboard with automated analytics, connecting Webflow with Zapier, and Memberstack.