The context

A Lebanese sportswear brand for ambitious athletes. Striver is not only a sports apparel, but also a community built to motivate and inspire nonconformist and competitive people to get out from their comfort zone, and be the best version of themselves.

Sportsmanship and motivation are the brand's core values. We have developed a brand identity that is able to convey and enhance this message. We've used the bear's image to transmit power, strength, and wrath.