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You bring the idea,
I add the logic & magic.

You want to build a product, or a service, or a community, and you know that it can be awesome. But how can you communicate that to your desired audience? At this point, you don't need fancy feautures, or a marvelous business model. You just need the right guy.

What you need is to build a heart-winning brand, through an intelligent combination between strategy and design. I can help you create a strong, consistent, and unique corporate identity by using the correct set of design elements.

Logo design

The universal identification and recognition of a brand.

Brand identity

Full corporate visual and emotional identity.

Brand strategy

Tailored business or brand planification and consultance.

Website design

Design and development of websites through Webflow.


Creative and strategical thinking and execution in web and ads.


Business cards, flyers, brochures, letterheads, social media...


It is the combination of all the visual components we can see, touch, and feel. These are the pattern design, iconography, logo design, animation, website, social media content design, posters, advertisements, and every element a company needs.

Every business is unique, and has a different set of components. I can help you achieve the results through a collaborative approach.


It is how I can help you to join all those exciting ideas and design the path to nail the goals. Here we're talking about the brand positioning, brand values, competitor analysis, setting the user profile, brand segmentation, voice & messaging, brand personality... Depending on the project scope.

If you feel that you and I speak the same language, maybe we can work together, as said before, through a collaborative approach.

Struggling where should you start?

Download my Brand Design Checklist for free and let me help you understand what do you really need.

Checklist includes the topics of:

Brand Consistency
Brand Structure
Brand Architecture
Brand Strategy

william lovecraft brand design branding checklist logo designer